LA MEZCLA
La Mezcla is a ready-to-drink Mexican cocktail brand that is subscription-based. The design was inspired by Mexican textiles, which are a crucial part of their culture, and I wanted to highlight them and be recognized as an authentic brand that people can trust. The objective was to design a genuine product and be easily enjoyed with friends and family.
insight.
"Los Angeles-based people who are looking to try something new and different to pair with their unique lifestyle."
reason to believe.
La Mezcla is a unique and fun drink that consumers can buy with just a click away and have a recurring subscription to enjoy their favorite drink weekly or monthly.
promise.
La Mezcla is an inspiring and straightforward drink that brings homage to Mexican culture and a healthy and fun way.
end benefit.
Live spontaneously and enjoy a delicious drink with friends and family without hesitation.
