cangua
Cangua is a product line based on my family's heritage and story. The brand portrays the way of living of my great-grandmother and her adventures in the family's cacao farm in Venezuela. Cangua brings the energy, beauty, and healing powers of cacao to your body to make you feel your best self. The project has recently gone through a revolutionary redesign to communicate better the story to the consumer.
DRIVING INSIGHT.
“ I suffer from gut issues and it shows on the outside of my body. I need to find something that is healthy and has amazing benefits that will make me feel good and look better “
BRAND PROMISE.
Cangua promises to deliver a healthy snack that will heal yourself from the inside out.
REASON TO BELIEVE.
Consumers are exploring products that benefit their bodies not just to look good, but to feel good about themselves as well.
END BENEFIT.
Keep living your young and independent life while feeling your best self.
Before…
